Festimap

Welcome to Festimap, where I played a crucial role as designer of the user platform. Festimap is no ordinary social search platform for music events; it is an ambitious start-up that aims to provide the most detailed information about events. Users can not only save their favourite events, but also share them with friends. Festimap's vision? To become a household name among party-goers within three years, not just in the Netherlands but across Europe.

With a data collector that gathers and processes information about music events, Festimap has an impressive database of no fewer than 155 thousand events in the Netherlands alone. The mission is clear: every user should be able to find their perfect party, concert or festival. Festimap will implement two revenue models: affiliate marketing in the short term, and offering the platform as an advertising platform for event organisers in the longer term.

The audience is as diverse as the festival landscape itself. The design of the web application focuses mainly on the music lover, who often struggles to keep track amid a growing number of events. Artists and organisers form the secondary audiences, and the platform gives them a strategic advantage too. Artists can reach and understand their fans better, while organisers benefit from targeted digital marketing in a competitive festival landscape.